Senior Product Builder & Strategic Advisor
I work at the intersection of business and technology, leading product direction with clarity and real execution.
I have spent over 14 years building and scaling digital products across corporate environments and startups. I have worked in high-complexity contexts, with distributed teams and ambitious objectives.
I have been involved in initiatives requiring a balance between business vision, technical decisions, and coordinated execution. My role evolved from direct building to strategic definition and product leadership.
My experience combines technical depth with product judgment, allowing me to operate both at the architectural level and in roadmap definition, always focused on real impact.
I define priorities, decision frameworks, and strategic direction in uncertain environments, aligning business, technology, and experience.
I make decisions that impact technical sustainability, performance, and long-term product growth.
I evaluate what not to build with the same clarity as what to build, protecting focus and avoiding unnecessary complexity.
I understand product as a system where business, technology, and experience must align. Clarity precedes complexity.
Reducing complexity is not an aesthetic decision, but a strategic one. Every unnecessary layer impacts focus and sustainability.
I prefer moving forward with clarity rather than accelerating without judgment. Speed without direction creates strategic debt.
Building product means designing coherent systems, not accumulating isolated features.
On an ad honorem basis, I support founders and product professionals seeking strategic clarity. I am particularly interested in discussing difficult decisions, product architecture, and long-term direction. In the future, this space may evolve into public conversations or a podcast format focused on judgment and real-world building.
I'm open to conversations where product, direction, and strategic execution are central.